HotJobs said Wednesday that its fifth consecutive Super Bowl advertisement earned a rise in traffic to its website. The “Rainbow Connection” ad, which aired in the third quarter of Jan. 26’s Super
Bowl, was seen by about 137 million viewers. HotJobs said that in the 24-hour period afterward, new resume submissions rose 53% over the same period a week earlier. ComScore networks also found a 27%
increase in U.S. visitors to the site between Jan. 20 and Jan. 27. The ad was developed by Brand Architecture International, a unit of Omnicom’s TBWA/Worldwide. The ad followed workers at their jobs
as they sing lines from the Muppet Movie’s “Rainbow Connection” song with HotJobs’ tagline: “Dreams Found Faster.”
