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Google Makes Changes To AdWords Impression Share Metrics

Marketers using AdWords API to download Budget Lost Impression Share, Impression Share, Quality Lost Impression Share, and Exact Match Impression Share metrics in account and campaign performance reports should be aware of the changes to AdWords Impression Share Metrics. Google's Anash P. Oommen describes the changes and suggests that those wanting to backup data or change Impression Share controls in AdWords campaigns should do so before Jan. 30.

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