Around the Net
Digging Into Google+ Opportunities
- Rimm-Kaufman Group, Friday, January 27, 2012 2:34 PM
Ruben Sanchez explains the opportunity marketers gained after Google connected Google+ business pages to company Web sites, as well as AdWords campaigns. He explains how this can help marketers more accurately assess the aggregate return on investment social media generates across a company's online marketing efforts. The key resides in the ability to index all of the social recommendations a brand receives, he writes, as he guides us through the process.
