• by Mark Walsh , January 27, 2012

The holiday season already seems a distant memory here in hot, humid Florida, but the second Summit panel on Friday focuses on mobile results from the year-end shopping biitz. One clear theme is that tablets are for e-commerce buying and smartphones are for browsing. Sheila Collins, who head consumer digital marketing at American Express said customers using tablets spend 20% to 30% more than those using other devices. Similarly, Dan Israel, who leads mobile practice for Sapient Nitro, noted about 24% of all consumer throught the phone was a useful tool for shopping. Forsmarpthone owners, that figure rose to 38%; for tablets, 56%. Mobile activity also skewed young. So people 18-24 64% found mobile devices useful for shopping. Erich Schmidt of American Eagle Outfitters said mobile commerce tripled over last year during the holidays.