USA's Redniss joins a panel that continues focus on two-screen viewing and social TV, with execs from Shazam, TVB and Euro RSCG NY. The discussion turns to social TV and the Super Bowl, where Shazam says 30% of the ads will be Shazamable. In his presentation, Redniss had said believes the Super Bowl will be biggest social TV event ever, with what Shazam is doing and 6 to 7 brands creating apps tied to the big game.
That includes Chevy’s Gametime app through which it will give away 20 cars, half way during the ame and half afterward, through an in- app contest. Moderater Anna Bager of the IAB says as yet unreleased research shows there will be a high level of social TV interaction among fans during this year’s Super Bowl.
When it comes to platforms, panel suggests iOS is the main platform for social TV engagement, especially tablets. They stress that it’s important to make sure content is optimized for different formats and devices—laptop, tablet, smartphone—so viewers have a good experience however they come to a show.