Around the Net
Brazil Is Huge ... And Mobile
- Marketing Week, Tuesday, February 14, 2012 10:41 AM
Brazil has become the world’s sixth-largest economy in the last couple of months, and has a rapidly expanding middle class of about 90 million consumers.
It is the fifth-largest nation in terms of digital users, with around 91 million people online, according to Forrester. Brazilians are now the third-highest users of the Internet out of all nations, according to research by Ebiquity. But Brazilians are also skipping wired Internet and going right to mobile.
Said Olga Martinez Garcia, Diageo’s marketing and innovation director for Latin America, “One of the special things about Brazil is that it is ‘leapfrogging’ trends. For example, people are jumping straight from not having used technology at all to having smartphones.”
