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Increasing Conversions Through Role-based Segments

Customer segements, also known as personas, are often based on demographic and behavioral data that help define customer wants and needs. But there's another variation: the role-based persona. Some of the unique benefits of this type of persona help marketers anticipate site visitors' goals. Here are some tips that explain the process of building this segment, such as reviewing analysis, surveying visitors, and putting together user flows to determine how specific visitors might move through the site.

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