• The New York Times, Friday, February 17, 2012 11:50 AM

Blue-collar workers are getting their SAG cards, as workers -- especially those working on U.S.-made products  -- are again becoming a favorite subject in national ads.

“We continue to see very heavy emotional response to anything that would leverage against the bad economy,”  Robert Passikoff, president of Brand Keys, tells Stuart Elliott.

Super Bowl ads were prime examples of this trend: General Electric's “G.E. works” campaign celebrated products like refrigerators being built in the U.S.;  a spot for Hyundai starred workers  at its first American factory, in Montgomery, Ala. And of course there was Chrysler's Clint-Eastwood-narrated "Halftime in America," whose "intention" was “'a call to take action to reconsider and contribute to this great land’s economic progress,'” -- a quote from speech by a Chevy executive -- according to Elliott.

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