• by Joe Mandese  @mp_joemandese, February 21, 2012

Leave it to comScore’s Josh Chasin the proffer a Zen parable to put the whole digital measurement thing into perspective.

Noting that everyone on Madison Avenue knows, “that digital is the most measurable medium,” Chasin made the observation that the corollary is, “that sometimes digital ends up being the medium with the most measures.”

And I don’t think he necessarily meant that in the good way.