Commentary
Joel Rubinson Is Riffing On The River Of Digital Information
- by Joe Mandese @mp_joemandese, February 21, 2012
I love Joel Rubinson, and it’s nice to see the former ARF Chief Research Officer on stage again, but watching him present at OMMA Metrics & Research in New York City, I’m thinking it might be better for him to pull out his harmonica and play one of the wicked blues riffs he’s known for when he’s not known for advertising and marketing research.
I mean, the “digital river of information” think isn’t exactly stirring the OMMA crowd. Now a lively rendition of Old Man River, well, that might just get the crowd rolling on.
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
Glad you miss me! would you like me to blog for you? my consulting business has thrived in the social, digital, shopper space.
happy to oblige about the harmonica! here is a youtube video of me playing harp with a Stones Tribute band. http://www.youtube.com/watch?v=-Naxy0fnBeY&list=FLo_zO3dSpWT6gW40uOEgjfw&index=9&feature=plpp_video
The first part of the preso was me saying that I'm a researcher but I get it. the second part was here is the stuff I know as a researcher that you, digital analytics folks can use. that generated great interest, especially the part about Shapley values from game theory. preso is here http://www.slideshare.net/joelrubinson/researcher-like-me-in-a-place-like-this-v-f