I could practically hear OMMA Data & Behavioral chair and emcee Steve Smith drowning as he introduced the “Treading Water” panel this morning.
“Obviously data is not a
pond anymore. It feels as if it is closing in on our upper lip,” Smith dribbled.
“There’s so much data,” he continued, noting, “If I had a nickel for every time
that someone has said to me, “We have so much data that we don’t even know what’s in there yet.”