• by Mark Walsh  @markfwal, February 23, 2012

What kind of different interaction is OMD seeing? Haber said one of the main things is the kind of behavior touch drives. Being ablet to shake an ad, for instance. You start to think about things differently based on capabilities of device. And since people are multi-tasking less on tablets it offers advertisers a less cluttered environment than the desktop Web. You can take users into a deeper experience through banners like the iAd or other formats. He emphasized that there’s more that can be done from a creative perspective that the Web or analog media.