The country’s third largest pizza chain, Papa John's, announced that it will be presented as the Official Pizza Delivery of NCAA March Madness along with beverage partner Coca-Cola. Participating Papa
John's restaurants are offering customers free cheesesticks and a 99-cent 2-liter bottle of Coca-Cola with the purchase of a large one topping pizza for $9.99. The promotion began February 24 and
continues through March 30, 2003. Local market TV spots began airing March 3 along with a national TV flight scheduled for March 3 through March 16. Dedicated NCAA Men's Basketball national TV airs
March 20 - 23. Dedicated print and local market radio spots will also support this national Papa John's promotion.