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How To Avoid Destroying Search Rank With A Text File

  • ZDNet, Monday, February 27, 2012 11:47 AM

Search engine rankings for the real estate-focused social network, ActiveRain, began to take a dive after modifications to its robots.txt file, which tells search engines where on the Web site not to crawl. The unintentional and unfortunate oversight sent ranking for the site plummeting and traffic tanking. Stephen Chapman tells us this example serves as a reminder -- especially if multiple people oversee the site's development -- to check and recheck changes.

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