More than 39 million Americans watched the Oscars ceremony on Sunday, up from 37.6 million in 2011, noted Reuters. The best film win was for French silent movie "The Artist." Broadcaster ABC said it was the second-largest audience since 2007. Billy Crystal made his ninth appearance as Oscar host. Social media tracker Trendrr said social activity during the show, from Twitter comments and Facebook 'likes,' doubled from 2011 to 4.2 million hits. Red Carpet coverage brought 3.9 million hits.