• Adweek, Thursday, March 8, 2012 10:17 AM

Sheila Buckley has been named chief revenue officer at Vibrant Media, the company best known for its network of in-text ad units. Buckley had been at The Weather Channel as SVP of digital, mobile and cross-platform ad sales. At Vibrant, she'll be focused on helping the company move beyond contextual ads, those that appear as a user mouses over specific keywords within articles on content sites—toward ad opportunities in mobile, photo and video. Said Vibrant CEO Cella Irvine, "She's got a great reputation for building and managing teams, and she's superb at growing revenue."

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