Around the Net
IPC Media Plans Ramp-Up Of Video Across Portfolio
- New Media Age, Friday, March 9, 2012 3 AM
In an extension of its deal with ad tech firm Collective, IPC’s inventory will be monetised with pre-roll across Collective’s platform, which offers access to iVillage, the Independent, Sony Music and E!, where real-time bidding for video is incorporated, allowing for better audience targeting. The magazine publisher is also said to be closely monitoring the potential for exploring connected TVs, which would be a natural step for its video strategy.
