• Advertising Age, Friday, March 9, 2012 3:52 PM

TV power NBC Universal will present at "The Digital Content NewFront," a two-week series starting April 19 in which mostly digital companies will court advertisers by presenting "web video as an alternative to TV," writes Michael Learmonth.

While the NewFront founders like Google, Yahoo and Microsoft "see the series of events as a coming-out party of sorts... NBC Universal has a different agenda: to be seen as a digital-media company, in addition to an owner of broadcast and cable TV networks," according to Learmonth.

And CBS may be joining its network rival as well, say "multiple people involved in the talks," writes Learmonth.

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