As promised, the answers to Friday's quiz are below. Once again, no one answered all 7 questions correctly (out of nearly 150 responses), but congrats to Todd Beaupre from Yahoo and Brad Millican from
dallasnews.com for getting 6 out of 7. The martini remains unclaimed, so I'm accepting submissions for the next quiz - send me questions and answers (with sources) and we'll do this again soon. All
questions and answers below are based on Nielsen//NetRatings data.
Q 1: Which local market area spends the most time online?
A: Seattle
B: New York
C: San Francisco
D: San
Diego
Answer: C. In San Francisco, users spent an average of 16 hours 39 minutes on the Web for the month of June, compared to a national average of 12 hours 36 minutes.
Q 2:
What percentage of active online users are connected via Broadband?
A: 25%
B: 37%
C: 44%
D: 52%
Answer: B. 37% of all active online users are connected via
Broadband connection.
Q 3: Of the following, which industry utilizes pop-up ads the most?
A: Financial Services
B: Software
C: Entertainment
D: Travel
Answer: D. 22% of all advertising impressions served by the Travel industry are pop-ups. Comparatively, only 5% of all online advertisements are pop-ups.
Q 4: What's the
percentage of adult site visitors that are women?
A: 17%
B: 24%
C: 28%
D: 36%
Answer: C. 9 million women visit adult sites, comprising of 28% of all visitors.
Q 5: What percentage of the online adult population downloaded music or an MP3 in the last 30 days?
A: 22%
B: 33%
C: 44%
D: 55%
Answer: A. 22%, representing
31.1 million adults online, downloaded music/MP3 in the last 30 days.
Q 6: Which industry utilizes the most rich media advertising?
A: Entertainment
B: Automotive
C: Web
Media
D: Travel
Answer: A. 37% of all Entertainment advertisements are rich media, whereas 11% of all advertisements are rich media ads.
Q 7: What percent of people in
the U.S. with Internet access actually log in?
A: 60%
B: 70%
C: 80%
D: 90%
Answer: B. 134.9 million, or 73% of the U.S. population were actively online for June
2003.