• March 9, 2012

Infiniti is using its relationship with NCAA sports to launch the 2013 JX crossover. The automaker is launching three new television spots live on YouTube.com/Infiniti.  Set to air Selection Sunday on CBS, the ad series showcases the leading technologies in the brand's 3-row luxury crossover, including the vehicle's Backup Collision Intervention System.

The effort, via LA-based TBWA\Chiat\Day includes digital, and social media elements. The central media focus is three TV spots that feature an upscale family encountering common situations. The ads spotlight the vehicle's third-row ingress and egress; Infiniti Personal Assistant, a 24-hour, personal concierge service in the new JX, and; the JX Backup Collision Intervention System.