Children are more likely to identify alcohol through advertising than popular food and snack brands, a health campaign group claims. Alcohol Concern Cymru surveyed more than 400 youngsters and
claimed marketing of drink brands was "getting through" to children as young as 10.
The industry has rejected the claim. The study found 79% recognized Carlsberg as alcohol while 74%
correctly said Ben & Jerry's ice cream was food. Ninety-five percent 95% of the children recognized the brand logos of Fosters and Stella Artois as alcohol. Fictional characters for a Fosters
television ad were better known than characters in a Cadbury chocolate ad.
Read the whole story at BBC Wales »