Digital TV Households in the
|DTV Households||Total Households|
"By way of comparison, digital TV household penetration will significantly exceed broadband Internet penetration by 2005, when approximately 30% of US households will have broadband Internet compared to 50% with digital TV," says eMarketer Senior Analyst Ben Macklin. "The emergence of digital TV has spawned a number of advanced TV services such as video-on-demand, high-definition TV and personal video recorders, all of which are transforming the TV viewing experience," adds Macklin.
eMarketer forecasts annual video-on-demand revenues to rise from $720 million in 2003 to $1.8 billion in 2006.
Video-on-Demand Revenue in the US
|Digital cable subscribers (mil)||19.2||22.5||24.5||26.9||31.2|
|VOD-enabled HH (mil)||7.2||15.8||20.8||25.6||29.6|
|%VOD HH using VOD (%)||27||38||46||52||55|
|VOD users (mil)||1.9||6.0||9.6||13.3||16.3|
|Avg monthly VOD spend ($)||10||10||10||10||9|
|Annual revenue (mil $)||228||720||1,152||1,596||1,760|
Find out more about the Digital Television report here