• by Joe Mandese  @mp_joemandese, March 19, 2012

That’s what Brandkeys’ Robert Passikoff seemed to suggest a future OMMA Global panel discussion might be.

Showing some data on a consumer category he described as “highly digitally involved consumers,” Passikoff said Brandkeys has coined them “higitals.”

Okay, so Passikoff isn’t the Faith Popcorn of our times when it comes to coining pop culturish jargon, but it does have a certain ring to it.

So what exactly are higitals?

Well, “for all of you in the room,” he said, “you might as well call them the future.”