Speaking at the OMMA Global event, Bladimar Norman, senior vp marketing for The Weinstein Company, said the heavy usage Uggie, the dog in Oscar-winning movie “The Artist” in all
forms of marketing, got some extra special benefits.
Featured in many black-and-white print/online display ads helped push his image -- and among TV producers at specific shows.
“He had more bookings than anyone else on our movie. From "Ellen" to many others."