Following The Weinstein Co. Senior Vice President-Marketing Bladimiar Norman’s presentation on he’s been using social media to market films like “The Artist” and “The
King’s Speech,” OMMA Global San Francisco MC Laura Martin made an interesting observation.
“You use word-of-mouth to give people [ie. social media users] a voice when the
King is losing his voice,” Martin, managing director of Needham & Co., quipped.