Commentary
millennials trust friends over brands
- by Erik Sass , Staff Writer @eriksass1, March 20, 2012
While it might seem like a no-brainer, it's useful to have a number attached to it: 94% of millennials trust their friends over brands, according to Perry Tell, SVP for social at Ogilvy
Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.
