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Tips For Boosting CTR, Conversions

Miranda Miller tells us about eight ad optimization tips to lift paid-search conversions, click-through rates, and return on investments. She believes campaigns with the lowest budget can succeed. Marin Software and BoostCTR share several tips. BoostCTR marketers believe multiple writers should write for the same ad group, which allows companies to test multiple perspectives simultaneously, and attract attention using dynamic keyword insertion.

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