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Google Patent Considers Weather Conditions To Serve Ads

  • GeekWire, Thursday, March 22, 2012 12:26 PM

The U.S. Patent and Trademark Office recently granted Google a patent that not only uses background noise, but input from variety of sensors to serve up ads. When a sensor senses that the temperature dips below a predetermined threshhold, the ad server could serve up ads for winter coats, according to the patent. The patent states that from sensors, the browser would obtain information on the environment, such as temperature, humidity, light, sound, and air composition.

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