Around the Net
Banking With - Not On - Apple
- Time Moneyland, Thursday, March 22, 2012 12:28 PM
A survey by consulting firm KAE and research company Toluna of more than 5,000 consumers in the United States and the United Kingdom shows just how far Apple fans will go. The study found that 10% of respondents love the company so much they would bank with Apple if the company owned a financial institution. When the field of consumers narrowed to include people who own Apple products, that number rose to 43%, according to Martha White.
