• by admin , March 23, 2012

Phenomblue created Movie Lotto to entertain audiences before movie trailers begin. Using smartphones and a projection system, audiences can play Movie Lotto by texting the entry number and scratching off a virtual ticket while sitting in the theater waiting for the movie to begin. As players scratch away on their smartphones, the results are displayed in real time on the movie screen. The winner is awarded a barcode on their phone redeemable at the concession stand. The Mobile Projection Gaming technology allows multiple users to interact with one screen through their handheld devices.