• by admin , March 23, 2012

When one hears "Times Square takeover," the immediate impulse is to make sure that anti-terrorism officials aren't involved. Thus it's a credit to Nivea that its pre-New Year's Eve campaign in Times Square, centered around a kissing booth synched to three jumbo screens, resonated with so many visitors. The booth, located in Aeropostale's Times Square outpost, provided sampling opportunities aplenty and gave visitors the opportunity to ask Nivea "ambassadors" for advice. All photos were automatically uploaded to Nivea's Facebook page, with out-of-towners given the option of uploading their own.