• Wall Street Journal , Friday, March 30, 2012 10:30 AM

This year, Anheuser plans to launch 19 new products in the U.S., its biggest such push since Belgium's InBev acquired St. Louis-based Anheuser-Busch for $52 billion in 2008. New offerings include small-batch "craft'' brews, cider and an expanded lineup of malt beverages that take their cues from tequila and tea instead of beer.  

Luiz Edmond, the president of North American operations for Anheuser-Busch InBev, is leading a drive to win consumers back to its brands, including Bud Light and Budweiser, which are the nation's top-selling and third-best-selling beers but have been steadily losing drinkers to smaller brewers or to liquor.

The company will boost alcohol content of light beer, go back to the Clydesdales in marketing, and try to keep distributors from picking up rival brands.

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