Around the Net
BlackBerry Exits UK Consumer Market
- Marketing Week , Monday, April 2, 2012 3 AM
BlackBerry is going back to its roots in focusing on business users after failing to compete with Apple, Samsung and the like in the consumer world. The company says it will still have a consumer operation, although this is likely to be tailored to business people. No word on whether BlackBerry’s “biggest ever marketing campaign” for the launch of its BB10 operating system will be scaled back or cancelled altogether.
