- Reuters, Monday, April 2, 2012 12:11 PM
What are wealthier smartphone users doing with their devices? For starters, playing fewer games and sending fewer tweets than the general population, reports Reuters, citing new research from The
Luxury Institute. Rather, these consumers -- who earn an annual income of at least $150,000, and tend to be older, with a mean age of 52 -- prefer news, travel and finance apps, according to a new
study.
"As you get older and have family and significant others, aging parents, and a lot more assets and investments, you're going to need apps for far more relevant things than playing games
and chatting with your peers," says Milton Pedraza, CEO of The Luxury Institute. As Reuters notes: “The findings are in contrast to smartphone usage as a whole, which research firm Nielsen
showed is dominated by games and social networking categories.”
The wealthy do use Facebook and Angry Birds, but, overall, they tend to use apps for entertainment far less than the
average smartphone user. As the smartphone market has flourished, a wealthy consumer is now only slightly more likely to have a device than your average Joe. Yet, as Nielsen recently found, the
breakdown of devices owned differs considerably. For one, 45% of wealthy smartphone users own an iPhone, while Nielsen found that overall Android had 46% of market share.
Read the whole story at Reuters »