• by Newswire Report , August 18, 2003

24/7 Real Media, Inc. last week announced that it received U.S. Patent No. 6,601,041 ('041), which broadly covers methods for delivering sequenced advertisements over communications networks such as the Internet, interactive television and mobile telephony.

Entitled "Method of Providing Targeted Advertisements to a Computer Mediated Communications Network," the patent was issued to the Company on July 29, 2003.

David Moore, 24/7 Real Media's chairman and chief executive officer, said the new patent significantly enhances the company's patent estate. "In particular," he said, "sequenced advertising, in which a user is shown a series of related ads or a 'storyboard' of ads, is becoming an increasingly popular format for delivering ads on the Internet and will undoubtedly become a popular advertising format for other types of communications networks such as interactive television."

According to Moore, the company intends to use the '041 patented invention in connection with its own products and will also seek to enhance shareholder value through licensing the '041 patent."

Separately, 24/7 Real Media announced that its patent program continues to gain traction, signing two additional licensees of its '368 Patent. Each new licensee pays an upfront fee and a revenue-based royalty. Terms of the agreements are confidential. The addition of these licensees brings the company's total number of licensees to six, including its first licensees, Doubleclick, Valueclick and Advertising.com.

"Our patent program targets companies of all sizes that we believe practice one or more of our patents and need to license them. It is very encouraging to see growth in the number of companies that pay 24/7 Real Media patent royalties and to have achieved this growth without prolonged litigation. We believe that as Internet advertising rebounds, our licenses will generate a visible additional revenue stream. We actively pursue opportunities to license our patent estate and remain committed to defending the Company's patent position to enhance stockholder value," said Moore.