• by Masha Geller , August 18, 2003

Now that we've safely weathered the Blackout of 2003, it's time to get back to summer fun (although if you were in downtown Manhattan last Thursday, fun was all there was to be had, but that's a story for a different publication.)

For all you entertainment advertisers out there, there's a new site on the block. Movies.com, a site for movie fans offering movie reviews, trailers and local show times to assist with making the right choice on movie night, ranked number seven in the July comScore Media Metrix Entertainment -- Movies sites category with 4.2 million unique visitors. Site traffic jumped by more than 53% over June, and by 65% over July of last year, making Movies.com the fastest growing general movie site according to the comScore report.

With a 75% increase in traffic since January of this year, Movies.com has experienced higher growth than the Entertainment -- Movies sites category as a whole (which is up 6%) and the total Internet audience (which is up just over 2%) during the same period.

Movies.com Motion, which instantly launches high-quality video within the homepage when visitors enter the site, launched on July 16. The free application airs editorial and entertainment content including movie trailers, exclusive clips, and behind-the-scenes interviews, without the buffering or errant pauses typically associated with viewing full-motion video over the Internet. The technology also allows advertisers to run television commercials online with the same video and audio quality of broadcast television.

Launched in March 2000, Movies.com provides a broad array of news, original content and services, including show times and ticket sales, to help movie fans make the right choice on movie night. Operated by the Walt Disney Internet Group, its content encompasses films from throughout the U.S. film industry and follows films from production through video/DVD release.

Check the site out if you're looking to reach the movie going demographic (it's fast becoming my personal favorite).