Thanks in part to gifting, one in five American adults read an electronic book in the last year, per a Pew Research Center survey. The report said that four times more U.S. readers, or 15%, were
reading e-books on a typical day now compared with less than two years ago.
The e-book industry has grown from $78 million in sales in 2008 to $1.7 billion in 2011, according to Albert Greco,
a book industry expert at Fordham University.
He has estimated
e-book sales will be $3.55 billion in 2012.
Forrester has forecast that nearly a quarter of Americans will own an e-book reader by 2016. With prices for top models below $100, the readers "are
a no-brainer for more and more consumers," it said in a report.
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