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21-Year-Old Rapper Is Future Shape Of Media

Jamal Edwards is a rangy black kid who last week got a personal video congratulating him on having registered 100 million views on his YouTube TV channel, SBTV, which he set up as a 15-year-old school boy rapper. The congratulations came from Chad Hurley, founder of YouTube. Edwards has what every media owner craves, the eyes and ears of a mass audience of young people both in Britain and in the U.S. He is courted by political leaders and entertainment stars. He has ambitions.

Read the whole story at The Independent »

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