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What Search Marketers Need To Know About Display Targeting

Ah -- don't you just love it? Search for a product on an engine. Click on the link and through to the online store, and then hop on to a publisher's site without making a purchase, only to get bombarded with ads about the product you left behind. Marketers have heard it before: Search marketing campaigns should not live in a silo. So Michelle Ulizio serves up tips on display advertising targeting options, such as site and search retargeting, as well as how to purchase third-party data. She also explains how to combine buying a block of impressions on a publisher's site to dominate a specific spot on a page. 

Read the whole story at Rimm-Kaufman Group »

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