Commentary

Aw C'mon, We All Know That Sex Sells

Midway through his description of the “human mannequin” campaign his agency Devito Verdi created during New York’s Fashion Week, Tyler DeAngeleo paused to assure Digital OOH Forum attendees that he is not a sex fiend.

“I sort of seem like a pervert, but I’m not,” DeAngelo quipped, while describing a campaign in which live models – or humannequins – disrobe and change their fashion attire visible to the public looking at them in a storefront window display.

The reason why DeAngelo most likely needed that disclaimer, is because he had already been introduce by panel moderator Ellen Oppenheim as also being the author of a book, “Learn Just Enough To Get Laid.”

 

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