The State of the Media Democracy Survey by business advisory firm Deloitte found that the average Welsh person owned 9.9 devices capable of accessing media at the end of 2011. The UK average was 9.7 devices – up from an average of 8.7 a year earlier – suggesting that demand for technology remains strong despite the downturn. The average UK consumer now owns 20% more devices than their counterpart in France and 14% more than the typical German.