Facebook will soon allow advertisers to track a wider range of post-click actions on ads including comments, “shares,” app use, and Facebook Credits spent. Until now, marketers have had
little insight into how users interact with ads after the click. They cold only get information on the number of people who “Liked” a page because of the dad.
According to Inside
Facebook, advertisers will now see a new “actions” metric in the ad dashboard in place of what had been called “connections.” This new metrics tab will break out how many
Likes, comments, and shares an ad generates after someone clicks through. Besides advertisers, the new capability would also allow developers to measure and optimize for particular actions within
their Open Graph apps on Facebook. Read more here.