JWT Re-Brands Minneapolis Office Digitaria, Expands San Diego Shop's Footprint Into Midwest
- by Joe Mandese @mp_joemandese, April 23, 2012
WPP flagship JWT has re-branded its Minneapolis office as an office of Digitaria, the San Diego-based digital agency it acquired nearly two years ago to become its central digital marketing services hub. The Minneapolis office already was a dedicated digital shop servicing clients such as UnitedHealth Group.
The move is another indication of the growing importance Digitaria is playing within JWT. It's also a symbolic expansion for Digitaria CEO Dan Khabie, who is a Minneapolis native.
Materially, the move expands the 60-person Digitaria organization by about 40%, and adds an important Midwestern outpost, complementing other regional offices in New York, San Francisco, Los Angeles and Salt Lake City.
