Reed Smith's Rosenbaum: 'Interoperability' Is The New Privacy

The rapid shift toward cloud computing is accelerating the blurriness between search and privacy, and is raising new issues about consumer privacy and brand security, but for all the talk and chest-beating, Search Insider Summit morning keynoter Joseph Rosenbaum considers it the “least worrisome” issue for advertisers and agencies.

“For many of you in the room, the issue is interoperability,” Rosenbaum, Partner & Global Chair, Advertising, Technology & Media Law Practice, Reed Smith LLP, told attendees this morning during the summit at the South Seas Island Resort in Florida.


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