• All Things D, Thursday, April 26, 2012 1:12 PM

Seeking the biggest consumer base possible, Walmart.com is launching a “Pay with Cash” feature, which will let users place orders online and then pay for them (with cash) at a nearby store. Joel Anderson, president and CEO of Walmart.com, says the new feature is simply targeting people who don’t have access to debit or credit cards.

“The fact that only 15% of our transactions are done in the form of credit at our stores means there’s a large percentage of Wal-Mart customers who are dependent on cash to transact online,” Anderson tells AllThingsD. “We definitely think it is a big opportunity.” Customers using the “Pay with Cash” feature will have 48 hours to pay for their preferred products at a local Wal-Mart store or Wal-Mart Neighborhood Market. Once the order is paid for, the items will then ship from a separate location.

“The concept is fairly simple in a world where so much energy is being focused on futuristic stuff, like waving your mobile phone to pay for things and digital wallets,” AllThingsD remarks. “But by opening up the site to cash-only users, Anderson said they will now have access to the hundreds of thousands of items that are not carried in the store.” Wal-Mart built the technology in-house, according to Anderson.

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