Lego Systems becomes a newest member of The Coalition for Innovative Media Measurement – the industry-wide audience measurement group of TV networks, media agencies and
marketers.
One of the group’s main focuses has been on cross-platform video measurement – somewhat of the holy grail for marketers and TV networks currently. The group participated
in the “Cross-Platform Video Measurement Summit” earlier this year.
CIMM now has 23 members, which also include A&E Networks, Belo Corp., CBS Corp. Carat USA, ConAgra,
Discovery Communications, Gannett, GroupM, Hearst, Interpublic Group's Mediabrands, Microsoft, NBCUniversal, News Corp, Omnicom Media Group, Procter & Gamble, Publicis Groupe, Scripps Networks,
Time Warner, Unilever, Univision Communications, Viacom, and The Walt Disney Company.