• May 2, 2012

Lego Systems becomes a newest member of The Coalition for Innovative Media Measurement -- the industry-wide audience measurement group of TV networks, media agencies and marketers.

One of the group’s main focuses has been on cross-platform video measurement -- somewhat of the holy grail for marketers and TV networks currently. The group participated in the “Cross-Platform Video Measurement Summit” earlier this year.

CIMM now has 23 members, which also include A&E Networks, Belo Corp., CBS Corp. Carat USA, ConAgra, Discovery Communications, Gannett, GroupM, Hearst, Interpublic Group's Mediabrands, Microsoft, NBCUniversal, News Corp, Omnicom Media Group, Procter & Gamble, Publicis Groupe, Scripps Networks, Time Warner, Unilever, Univision Communications, Viacom and The Walt Disney Company.