• by Erik Sass  @eriksass1, May 3, 2012

Cosmo Teams With EYE For Mall Campaign

Cosmopolitan is looking to connect with consumers close to the point of purchase through a partnership with EYE, which operates a network of digital and static out-of-home signage in malls across the country. The partners launched a Spring Fashion campaign featuring exclusive Cosmo content in shopping malls in the top 20 DMAs.

The campaign, which runs through May 6 in 40 properties nationwide, highlights fashion content and ads from recent issues of the popular women’s magazine. Some of the big venues in the campaign include The Oaks in Los Angeles, Roosevelt Field in New York City, Copley Place in Boston, Dadeland Mall in Miami, and Westfield Chicago Ridge in Chicago.

Jo Bray, executive director of integrated marketing for Cosmopolitan, stated: “Not only are we able to reach more readers, but our advertisers are able to reach consumers in a place where they can try on and purchase their products.”

Cosmo is not the first women’s magazine to join forces with a place-based digital out-of-home network to reach mall shoppers. In November of last year, Conde Nast’s Lucky teamed up with AdSpace to provide mallgoers with style tips from editors and celebrities, along with other content taking viewers inside the making of the magazine.

The Economist Releases Consolidated Media Report

The Economist is the first weekly magazine to release a consolidated media report from the Audit Bureau of Circulations, with an eye to helping advertisers and media understand its reach on separate platforms through a single report. The CMR contains information on all of The Economist’s branded assets, the print magazine, tablet app, Web site, e-newsletters and social media channels. 

Print and digital circulation is 893,208; total unique devices for the magazine’s app, 255,425; total online page views, 14,914,663; total monthly unique browsers, 3,592,114; e-newsletter net distributions, 16,407,019. The CMR also contains detailed information on interactions on a variety of social media platforms.

The American Prospect Needs Dough

The American Prospect -- which provides political, cultural and social commentary from a liberal perspective -- needs to raise half a million dollars by May 31 if it is to avoid reducing frequency or going out of business, the magazine’s publishers told readers this week. In a note on its Web site, editor Kit Rachlis explained: “..the Prospect has increased its impact and solidified its role as a critical nerve center for progressive thought, a unique and influential source of new reporting. But some big gifts we were counting on to support that new investment fell through, and we are now deeply in the red for the fiscal year that ends June 30.”

While some wealthy donors are prepared to make big contributions to keep the magazine afloat, Rachlis wrote that they want to see how committed the magazine’s readership is first -- meaning it falls to smaller donors to raise at least $200,000 for the publication.

Wakeford To EIC, In Touch Weekly

Dan Wakeford has been named editor-in-chief of In Touch Weekly, in addition to his current role as EIC of Life & Style Weekly. Wakeford has served as EIC for Life & Style Weekly for over three years. Bauer also announced that Alexis Chiu has been named executive editor of In Touch Weekly, where she will oversee all its celebrity news and entertainment coverage. Chiu previously served as a senior writer at People magazine.

Bowen To Executive Editor, Every Day With Rachael Ray

Dana Bowen has been appointed executive editor of Every Day With Rachael Ray, according to Meredith Corp., with responsibility for helping oversee the content and set the direction for the magazine, as well as its associated Web site. Bowen previously served as executive editor of Saveur, which she joined as deputy editor in April 2007. Before that, she was a freelance food and travel writer who contributed regularly to The New York Times as well as a number of high-profile magazines.