MSG Network says its 2011-2012 regular season New York Knick ratings almost doubled versus the year before – the highest ever regular season ratings ever going back 23 years to when the
network started airing Knick games in 1988.
Ratings averaged a Nielsen 3.3 household number, up 81% from the 1.82 household rating average for the 2010-2011 season.
All this was due --
in part in large part -- to the mid-season, out-of-nowhere stellar performance of New York Knick guard Jeremy Lin.
All key viewer group demographics also were up -- adults 25-54 viewers
climbed 65% to a 1.62 rating; men 25-54 improved 54% to 2.43; adults 18-34 rose 6% to 1.55; and men 18-34 added on 4% to a 2.43 rating.