• by Mark Walsh  @markfwal, May 14, 2012

In the day's first panel focused on engaging customers directly on mobile, executives from companies including Tasti D-Lite, Century 21 and Publishers Clearinghouse agreed that mobile users are willling to provide personal information if they think they're getting something of value in return. That data can then be compared to usage on a company's desktop site to provide a more consistent experience, as well as match up that first-party data with third-party data from other sources from Facebook to credit card transactions. Tasti D-Lite's VP of Technology B.J. Emerson, explained the company two years ago began integrating Facebook, Foursquare and Twitter with its loyalty program, yielding lots of user information it can compare against the behavior of its core customers to improve its business.